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← Client storiesMILLENICOM / SERVER-SIDE TRACKING

Making more of every
conversion signal.

Millenicom needed a fuller view of the leads generated by its Meta campaigns. Optimic implemented Hardal’s Meta Conversions API to connect server-side lead events and enhanced customer matching.

THE CHALLENGE

Browser-only tracking left gaps.

Browser restrictions and pixel-only measurement limited visibility into lead conversions. That made campaign reporting and optimization harder to trust.

OUR WORK

A stronger signal to Meta.

We connected lead conversions through Hardal’s server-side infrastructure and configured customer matching so more useful first-party signals could reach Meta.

REPORTED OUTCOME
65.7%

more conversions tracked compared with pixel-only tracking

17%

of lead events enriched with advanced matching parameters

These are measurement results reported by Hardal, not a claim that sales or actual leads grew by those percentages.

Based on Hardal’s published Millenicom case study, which names Optimic as the implementation partner.

Explore server-side tracking →
LET’S BUILD WHAT’S NEXT

Your next chapter
starts with
better data.

Tell us where you are and where you want to go.
We’ll help you connect the dots.

A conversation first. A tailored proposal next.

Let’s talk about your project.